Are There Too Many Ads On TV?
Did you know that under current regulations ITV, Channel 4 and Five are only permitted to run 7 minutes of ads per hour (averaged over the day), with a maximum of 12 minutes in peak time on ITV 1?
These rules save us from getting bombarded by ads like they do across the pond. However, Ofcom have recently put forward a proposal to increase the amount of advertising UK broadcasters can show. From an agency stand-point this is a double-headed coin. The increased number of minutes for sale may mean that ITV, Channel 4 and Five will need to decrease the media costs to fill the airtime; and if it
